Why It’s important to Update Attorney Headshots
Your professional headshot is one of, if not the most, important pieces of your marketing and branding. It is the first impression people have of you and your law firm. A bad or outdated lawyer headshot can ruin your professional image and make it difficult to attract new potential clients.
A good lawyer headshot should be professional, accurate, and up to date. It should capture your personality and make you look like a competent, trustworthy lawyer. An updated attorney headshot shows that you’re keeping up with the latest trends and that you’re invested in your professional image.
Why it matters to update attorney headshot? An outdated business headshot can make you look like you’re not taking your career seriously. It can also make you look like you’re not up to date on the latest technology or trends. This can give potential clients the impression that you’re not competent or that you don’t know what you’re doing.
Your look evolves overtime
Legal headshots should be refreshed and updated often especially on your firm website, social media platforms and your LinkedIn profile.
Most professional lawyers meet with clients in person. Keeping your lawyer headshots updated is recommended especially if your physical appearances change. Your clients should have a clear idea of who they are meeting with.
Ensures brand consistency
Having lawyer headshots taken by a professional photographer will be beneficial to the law firm’s professional brand.
Creating a marketing strategy that includes professional lawyer photoshoot headshots for your whole team should be part of the professional brand building.
Having consistent team and individual photos to use as marketing material such as business cards, LinkedIn, website, email signature and other social media platforms will make your law firm stand out.
A great example of consistent lawyer photography is Sweet James. We photograph their team and individual headshots both in their office and in our photo studio in Orange County. For the individual headshots in our photo studio, we use a solid color background. For their team photoshoot, we include their surrounding environment both indoor and outdoor of their office. They have created a strong personal brand that is consistent and recognizable everywhere.
Boost confidence
Making sure your law firm has an updated photo shoot to keep the content fresh gives current and potential clients the confidence needed to choose your law firm.
Most of the time, lawyers are working with people face to face. The prospect client needs to feel that the lawyer can handle the case they will be taking on. Displaying your headshot and your team photos anywhere clients can see is crucial in creating that client trust.
The importance of a good corporate headshot is a huge amount on making your headshot appealing to prospect clients.
Optimize your online presence
There is no one-size-fits-all answer for optimizing your online presence, but there are some general tips that can help you reach your target audience and improve your website’s search engine ranking.
Quality content that is relevant to your target audience is key to attracting and retaining website visitors. The best way to produce quality content is to think like your target audience.
Think about the relevant content you can give to prospect clients as an attorney. Can you be making short TikTok videos that can be shared on Instagram and LinkedIn? Content is king.
If you can keep your website updated with fresh, relevant content, you will not only improve your website’s search engine ranking, but you will also keep your visitors engaged and coming back for more.
Look modern and professional
What type of clients do you want to work with? Put in the effort into your law firm to keep your visuals attractive to prospect clients.
No one wants to work with an outdated law firm. Take a moment to look at your current website and social media platforms. What do your current photos say about you and your attorneys? Are you using stock photos, or did you take the time to invest in professional photos for your business?
Law firms, like any other business, need to stay up to date with the latest changes in order to be successful. Outdated law firms will struggle to find new clients and keep the ones they have.
There are several reasons why outdated law firms are less appealing to clients. First, outdated law firms are less knowledgeable about the latest changes in the law. This can lead to mistakes during representation and decreased chances of a positive outcome for the client.
Additionally, outdated law firms often have outdated technology and lack the resources to keep up with current trends. This can lead to a few problems for clients, such as lost files, missed deadlines, and even incorrect filing.
Finally, outdated law firms can be less efficient and more expensive to work with. This is often due to the lack of modern resources as well as the higher staff turnover rates associated with outdated firms.
Clients are looking for law firms that are up to date with the latest changes and have the resources to provide the best possible representation. Outdated law firms are less likely to meet these needs, which can lead to lost business and decreased success.
Why is it important to update attorney headshots? An attorney’s headshot is a critical piece of marketing collateral. It's one of the first things clients will see before having a chance to meet you in person to discuss legal representation. Lawyer headshots are the most important tool to create a positive first impression.
