What Is Personal Branding Photography [deep dive]

Your personal branding is what people say about you when you are not present.

Stock images won’t give the same personal connection as real images of who you and you team are.

With so much online interaction, users crave more personal stories that they can connect with. Part of having that human touch are powerful stories, photographs and videos that represent who you are as a business and individual.

Personal branded photography is a powerful tool that can open new doors for you and your business. It’s a way to promote yourself and make you stand out from your competitors. Personal branding should be a mix of portraits and headshots. Wondering how to choose your photographer, read here to learn more.

If you have the chance to make an impact on someone else without first meeting them in person, why not take advantage of it?

Building your brand and growing your network to the word-of-mouth level will help impact the growth of your business. According to Big Commerce, 92% of people trust recommendations from friends and family over any other type of advertising.

A personal branding session can be a mix of headshot photos, portraits, and even personal branding videos to get your message across.

Let’s get into the deeper details of what is branded photography, who it’s for and how it can help grow your business.

What is personal branding photography?

Personal branding photography is a tool that is used by practically every professional. It’s a way for working individuals such as, real-estate agents, lawyers, podcasters, entrepreneurs, and business owners to brand themselves and their businesses.

It’s a way to sell yourself without doing it in person or over the phone. Show your current and potential clients that you are an expert in your industry.

Having a variety of headshots and portraits is a good start for branding photos. The more variety you have, the more options you have to work with when working on your content.

Develop your personal branding to the level that it will attract the attention of the people you want to work with.

Why is branding photography important?

Branding photography is important because it’s a powerful tool that is used to connect with potential clients. It’s a way to sell yourself without the initial in person sale.

If the personal branding is done properly, it can help bridge a strong connection with the individual or business.

Branding photography is a fun experience. It’s a perfect opportunity to have a fun time during a photo session. Having fun and showing your personality is a must during branding photos.

Here’s an example of a branding video we did for Jeff Nishinaka who is a paper sculptor whose handcrafted work is commissioned around the globe by private and public companies and celebrities.

Remember to bring lots of different outfit options and the necessary accessories to portray and send the appropriate message.

Let your brand communicate your business values to your clients through your branded images.

An example of personal branding photography

When looking for ideas of personal branded photography, consider items that represent who you are as an individual. You want your photograph to resonate and make a connection with others.

For example, we’ve photographed several podcasters in our studio. Besides their hero shot portraits, we also photograph them in a more cinematic light with their podcasting setup.

Seeing a portrait of the podcaster in action provides a deeper connection with their current and future potential listeners.

Real-estate agents and lawyers often use branding portraits for different marketing materials such as billboard displays, and different social media uses.

Check out this video below about the headshot and branding portraits we did for Sweet James, injury and accident attorneys.

Branding photos are also a great way to attract people to add to your team. Sweet James took some of the photos from their branding photos to find new additions to their team. Here’s an example of one of the posts they did for LinkedIn.

Who is personal branding photography for?

Sprout Social describes it best, “A personal branding strategy is a way for ambitious people to improve their reputation online.”

Personal branding photography can be used in any industry. Entrepreneurs that have the passion to grow their personal brands often go for this type of photography.

Here’s a branding example of holiday branding for Tim Wolter Group. They take new team photos annually and one of the photos is used as a holiday card to send out to clients.

Looking at the bigger picture, branded photos of your business not only can attract the right clients, but they also help gain the right kind of people you would want to be part of your dream team.

How can it impact your business?

Brand photography can help impact your business engagement. Brain rules talks about how vision is the strongest sense we have and if we hear a piece of information, we will remember 10% of it in three days but if there’s a picture to go with that information, we will remember about 65% of the information that was shared.

Below is a graph of information based on a survey done by hubspot on the kind of content consumers want to see from a brand or business they support.

Photo from Hubspot

Showcasing your personal branding can help improve your credibility, help you stand out in your industry from the rest, make a stronger connection with your potential clients, and grab the attention of the potential people that are interested to be a part of your team.

We offer branded photo and video at WASIO faces. Still have some questions about branded photography? Contact us here to continue the discussion and help plan the ideas you have in mind for your brand photos.